New York

Born in London, made in New York

Since 2013, we have brought our unique approach to tourism marketing for theatre, entertainment, arts and culture to the Big Apple. We have serviced a wealth of clients’ needs, helping them to boost their sales or visits from tourists travelling to, or staying in New York.

Here’s what we have done so far...

Inbound to US Sales Representation:
We have represented our clients in the UK outbound marketplace, increasing relationships with tour operators who take tourists to New York. In addition to day-to-day sales representation and maintenance of pre-existing or current relationships, we have worked to form new relationships for our clients, which have helped to increase ticket sales and boost their profile within the UK travel trade. We have also organised dedicated sales missions for our clients with the aim of further cementing these relationships and increasing visitation.

Tourism Advertising & Media Buying:
From tour operator brochures to direct marketing, working with airlines and digital travel trade advertising across the globe, we have worked with a range of media outlets and our clients to ensure they’re seen in all of the right places, whether that is B2B or B2C.

PR:
Similarly to our work in the UK, we strive to promote our clients throughout the consumer and travel trade media. From destination pieces to features on the specific client, we’ve got it covered.

Guidebooks:
A mixture of PR and media buying, our guidebook campaigns have proven both hugely popular and successful with our clients, placing their products into the hands of consumers who are either thinking about a trip to New York or are in the city. Everything is linked back to booking websites in the local language to make the whole buying process simple, quick and easy for the end user.

Events Management:
We worked with our clients and some old friends on the first ever US Group Travel Awards, held in New York in November 2014. 

To learn more, email: broadway@made2010.com