Launch of new Jersey Boys workshops with BETA

Last night made co-hosted a networking event on behalf of the British Educational Travel Association (BETA) the umbrella body representing producers and suppliers of youth, student and educational travel related products. Youth tour operators and wholesalers attended a drinks reception at Ripley’s Believe It or Not! followed by a ticket to the hit West End musical Jersey Boys.

The evening also saw the launch of a new educational product, 'Jersey Boys themed workshops' from BETA member Theatre Workout. Theatre Workout is a specialist in creating bespoke drama and theatre workshops, events and hospitality for youth and adult groups in London's West End.

The youth traveller is identified as a key target audience in the Britain Tourism Strategy as youth visitors plant the seeds for return trips: 60% of holiday visits to Britain are by repeat visitors.

Pictured are Lydia Mehdizadeh Generator Hostels, Luke Reilly, Ripley’s Believe it or Not! London, Antonia Bernhardt Generator Hostels, Emma English BETA. 


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